In March 2024, Perplexity AI was recording 52 million monthly website visits. By May 2025, that number had grown to 153 million, a 191% increase in 14 months. For context, that’s faster audience growth than Twitter achieved in its second year of existence. More importantly, a majority of Perplexity’s users

Schema markup is one of those topics that reliably produces glazed eyes in marketing meetings. It lives in the technical SEO corner of the conversation, handled by developers, invisible to users, and historically treated as a nice-to-have rather than a priority. That needs to change, and quickly. Because schema markup

In 2022, Google updated its quality rater guidelines to add a fourth E to the E-A-T framework, making it E-E-A-T: Experience, Expertise, Authoritativeness, and Trustworthiness. At the time, most marketers treated it as a Google-specific concern, something to think about when optimizing for health, finance, or legal content. That framing

There’s a common assumption baked into most digital marketing strategies: more traffic equals more conversions. Optimize for volume. Get ranked. Get clicked. Win. That assumption is being fundamentally challenged by a data point that should be on every CMO’s radar: traffic from AI platforms like ChatGPT, Perplexity, and Claude converts

Zero-click search is real, accelerating, and targeting the content you worked hardest to build Imagine spending six months building a perfectly optimized piece of content. Great keyword research. Clean technical SEO. Strong backlinks. It climbs to position one. Traffic comes in for a while, and then, slowly, it starts to