Google Ads Campaign Requirements

1. Name

2. Email

3. Phone Number

4. Website URL

5. What are your primary objectives for Google Ads?

6. What is your current ROAS (Return on Ad Spent)?

7. Who is your ideal customer or target audience? (Consider demographics, locations, interests, online behaviors, and any exclusion criteria)

8. Will you be able to provide us with the product or services list that you want to promote first and do any have priority, limited availability, or seasonality?

9. What’s your monthly budget for Google Ads?

10. What creative assets or brand guidelines do you already have?

11. Are there specific keywords, search queries you want to target or avoid?

12. Are product ratings or customer reviews available?

13. Who is your top 3–5 direct competitors currently running online advertising campaigns? (List their names/websites so we can analyze their positioning, offers, and messaging.)

14. In what areas do you feel your competitors have an edge?

15. Any specific information you would like to add?

Google Ads Campaign Requirements

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